W7 Rebrand 2023

Reignite an old flame — packaging refresh and brand world.

For the Fire Starters brief “Reignite an Old Flame,” I redesigned W7’s packaging and demonstrated how the identity scales across a broader brand world. W7’s mission is access: high-quality cosmetics at affordable prices. The redesign draws on the brand’s London roots, using the W7 mark as a window into the city’s beauty across packaging and advertising.